Some love stories begin with sparks.
Ours began with a middle school crush and a pair of held hands.
From playgrounds to prom dates,
From best friends to soulmates,
We grew up—together and apart—and always found our way back.

Through life’s losses, moves, and milestones,
our love endured.
And that same steady love became the foundation of something more:
a business built not just with purpose,
but with heart.

In 2016, we launched Ego Soap Company—
born from a desire to heal, to help, to create something better.
Our mission was never just about soap—
it was about restoring confidence,
about easing skin conditions.
And when we added candles to our line,
something sparked again.
A deeper vision. A bigger dream.

Holaday & Co. is that dream come true.

Nestled in the heart of our community,
our shop is filled with the things we love most:
clean beauty, hand-poured candles, thoughtful gifts,
and products that make everyday feel a little more special.

We’re here to celebrate life’s small joys—
the cozy flicker of a candle,
the comfort of soft skin,
the gift of something chosen with care.

Because we believe that love is in the details.
And we believe that every day is a Holaday with us.

At Holaday & Co., we’re all about creating a space where beauty feels thoughtful, elevated, and easy to enjoy. We believe in clean products—but we also believe in balance, flexibility, and choosing what works for real life.

Let’s be honest: the beauty world can be confusing and overwhelming. With so many labels—organic, non-toxic, vegan, plant-based—it’s hard to know what really matters. And we’ve learned that sometimes, the ultra “clean” products just don’t perform the way you need them to. We found ourselves phasing out the strictest options—not because they weren’t good, but because they didn’t resonate with our customers. So, we shifted. We now stock brands that fall under the “clean” umbrella but don’t obsess over perfection. These are products people love, trust, and come back for—without the long list of questionable ingredients. They’re safer, more approachable, and still align with our values.

We’re still ingredient-aware. Still label readers. Still picky. But we’re choosing progress over perfection, and embracing beauty that’s both conscious and fun. Because when you find something that works for you, feels good on your skin, and fits your lifestyle—that’s the sweet spot.

The Heart Behind Our Candles (and Everything That Smells Good)

Fragrance has always been a love language in our home. It’s more than just a scent—it’s a mood, a memory, a moment of comfort. A flickering candle at the end of a long day. A freshly cleaned kitchen that actually smells clean. A favorite perfume that lingers just enough to feel like “you.” It’s the little luxuries like these that make everyday moments feel special.

But when I was diagnosed with a hormone disorder, I was told to avoid nearly every product I genuinely loved—especially anything scented. That hit hard. I wasn't ready to give up fragrance—but was ready to get serious about what was in it.

So we got to work.

We researched, we reformulated, and we created our own line of candles made with intention. We use natural soy wax, clean-burning cotton with woven wood fiber wicks, and phthalate-free fragrances blended with essential oils. No additives. No dyes. No hormone-disrupting ingredients—ever. Just safe, beautiful scents that you can feel good about bringing into your space.

 And we didn’t stop at candles.

Today, our shop is filled with curated fragrance-forward products—from hypoallergenic perfumes to non-toxic cleaning sprays and gently scented body care. Everything we bring in is chosen with the same standard: clean ingredients, thoughtful sourcing, and of course, a scent you’ll actually want to smell.

Because we believe fragrance should be something you enjoy—not something you fear. And if you’re like us, and scent is part of your self-care, your space, your identity—then you deserve options that love you back.